What it does
We prevent blindness and preserve sight across all age spectrums and multiple eye conditions. We focus on improving the nation's vision and eye health by educating the american public on the importance of taking care of their eyes and vision, by promoting advances in public health systems of care that support eye health needs, and by advocating for public policy that emphasizes early detection and access to appropriate eye care.
Public education/awareness - prevent blindness increases awareness and educates the public on the importance of taking care of their eyes through brochures, fact sheets, public service announcements, newsletters, media campaigns, special events, monthly observance calendar, our website and social media. Each year millions of people read, hear or see our messages about early detection of eye disease and prevention of accidents that can cause permanent loss of sight. Social media and news outlet placements impressions totaled over 2 billion last year.
Community service/patient support - prevent blindness advocates for public policies that improve health systems nationwide and resources that ensure everyone has affordable, accessible, and quality eye care options. Current efforts include advocating for increased surveillance of vision problems, public health and prevention programming, investments in research, access to eye health care, safety in and access to effective treatments, a strengthened eye health professional workforce, and fair out-of-pocket costs. We provide patient support through education and awareness campaigns, free/low-cost eye care assistance through industry partnerships, and advocacy and support programs that empower individuals living with vision challenges and their caregivers. In addition, our affiliate system screened over 1 million children and adults nationwide for early detection of vision disorders.
Health education & training - prevent blindness serves as an education and technical assistance resource for public health professionals on areas related to eye health through direct vision program review and guidance, an annual national eye health summit, webinars, allied health education, surveillance efforts, online training and certification programs, research grants, and professional recognition awards. These activities are targeted towards eye care professionals, healthcare providers, teachers, community service providers, and social workers along with others working in the field of blindness prevention. We educated, trained or certified over 700,000 professionals and organizations last year.
Leadership
Jeffrey ToddPresident & CEO
Karen Miller HartmanVP & CFO
Kira N BaldonadoExecutive VP
Charles WestVP Digital Content
Sarah Ruth HeckerVP Marketing